Right now, we generate a bunch of links in the OData response payloads. These are,
1) Self links - ID, edit and read links.
2) Navigation links,
3) Metadata links.
Customers want to use ODataConventionModelBuilder and yet have a simple way to rebase the links that get generated. Doing it right now involves fixing up these links for each and every entity set and navigation property which is lot of code. Also, the metadata
link cannot be changed.
WCF DS supports this scenario. Refer to this blog